The best moment to sell is when a customer wants to book a class they don’t have access to. With the new Purchase options feature, you decide what the customer is offered at that exact moment. You can also follow every sale from ad to purchase, and class series can now be cancelled, edited and copied to next season.
In short
- Purchase options. Choose which products customers see when they book, in which order and per class type. Part of Studio+.
- New product cards on all plans. The real price, number of classes, validity and interval, with a monthly/yearly switch on the card.
- "You’re booked" page. A confirmation after purchase with a button to add the class to the calendar.
- Tracking from ad to purchase. Campaign data saved on customer and order, GA4 events and cookie consent sent to Google Tag Manager.
- Class series. Cancel, add and remove classes with an overview of affected customers, and copy to next season.
Purchase options: choose what customers see when they book
Purchase options lets you choose which products a customer is offered, and in which order, when they try to book a class without a valid class pass or membership. The feature is found under Prices > Purchase options.
Until now, customers saw the full price list. That is a lot of choices at a moment when the customer just wants to get into the class, and it often means they pick the cheapest drop-in instead of the membership that suits them best. Now you can guide the customer to the right product.
- Customise per class type. Reformer Pilates and your intro class can show different products. The intro class could offer a starter package, while Reformer shows class passes and memberships.
- Set the order. The product you most want to sell can come first.
- Highlight with a badge. Add "Most popular", for example, to the product that should catch the eye.
- Live preview. See exactly what the customer sees, and set everything up before you switch it on.
Choose and sort products for each class type. The hidden product can be shown on the intro class instead.
Purchase options is part of Studio+. Email yo@yogo.dk and we’ll help you upgrade.
New product cards on all plans
All YOGO plans now have new product cards that show the price the customer actually pays, along with the number of classes, validity and billing interval.
Customers can switch between monthly and yearly directly on the card, so they can compare without clicking around. That means fewer questions in your inbox and fewer abandoned purchases.
Unlimited
MonthlyYearly€109 / moSelectClass pass
€249SelectDrop-in
€29SelectPrice, classes, validity and interval are on the card. Customers switch between monthly and yearly right on the card.
The "You’re booked" page
After purchase, the customer lands on a "You’re booked" page confirming the booking, with a button to add the class to their calendar.
The customer gets a clear confirmation and can add the class straight to their calendar.
Tracking: see which ads drive sales
YOGO now saves campaign data all the way from ad click to purchase, on both the customer and the order, and sends events in GA4 format to your Google Tag Manager container. So you can see which ads actually generate sales.
A customer sees your ad on Instagram, clicks through to your website and buys a membership. Before, the trail often disappeared somewhere between the website and the booking system, and the ad got no credit for the sale. Now campaign data follows along all the way to the purchase.
Campaign data follows the customer from ad to purchase and is saved on customer and order in admin.
- Campaign data on customer and order. See directly in YOGO admin which campaign a customer and a purchase came from.
- Events in GA4 format. You or your agency can follow the customer from sign-up to purchase in Google Analytics 4.
- Cookie consent included. The customer’s consent is automatically passed to your container, so your tags respect it.
Setup is under Settings > Google Tag Manager. More tracking improvements are on the way.
Class series: cancel, edit and copy
Class series in YOGO can now be cancelled, edited and copied. With every change you decide what happens to upcoming classes and customer bookings, and YOGO shows how many customers the change affects before you save.
- Cancel a class series. Choose what happens to the upcoming classes.
- Add or remove classes. Decide what happens to customer bookings.
- See the impact first. Before you save, see how many customers the change affects.
- Copy to next season. The class series is copied without the previous buyers, so it is ready to sell again.
YOGO shows how many customers a change affects before it is saved.
Service notice: PHP security vulnerabilities
Two serious security vulnerabilities have been found in PHP, which WordPress and many other systems run on. YOGO does not use PHP and is not affected.
If your website runs on WordPress or another PHP-based system, make sure it is updated as soon as possible. It is PHP on your server that needs updating. Updating WordPress and plugins is not enough on its own. Ask your web host or web agency to install the latest PHP security update.
Overview: where to find it
| Feature | Where | Plan |
|---|---|---|
| Purchase options | Prices > Purchase options | Studio+ |
| New product cards | Automatic in booking and webshop | All plans |
| "You’re booked" page | Automatic after purchase | All plans |
| Tracking and GA4 events | Settings > Google Tag Manager | All plans |
| Cancel, edit and copy class series | On each class series | All plans |
YOGO is a booking and membership system for yoga studios, pilates studios, fitness studios, saunas and wellness businesses. See all features and prices and plans. Guides are available in the help center.
Frequently asked questions
What is Purchase options in YOGO?
Purchase options is a YOGO feature that lets a studio choose which products a customer is offered, and in which order, when the customer tries to book a class they don’t have access to. The selection can be customised per class type, and a product can be highlighted with a badge such as "Most popular".
Where do I find Purchase options in YOGO?
Purchase options is found under Prices > Purchase options in YOGO admin. You can set up the checkout flow and check a live preview before you switch it on.
Which plan do I need for Purchase options?
Purchase options is part of Studio+. The new product cards and the "You’re booked" page are available on all plans. Email yo@yogo.dk to upgrade.
Can I show different products for different classes?
Yes. The selection can be customised for each class type, so for example Reformer Pilates and an intro class can each show their own products.
What do the new product cards show?
The product card shows the price the customer actually pays, along with the number of classes, validity and billing interval. Customers can switch between monthly and yearly directly on the card.
Can YOGO track which ads drive sales?
Yes. Campaign data follows the customer from the ad click all the way to the purchase and is saved on both the customer and the order in YOGO admin. This shows which ads, for example on Instagram, actually generate sales.
Does YOGO support Google Tag Manager and GA4?
Yes. YOGO sends events in GA4 format to your Google Tag Manager container, so you can follow the customer from sign-up to purchase. Setup is under Settings > Google Tag Manager.
Does YOGO pass cookie consent to Google Tag Manager?
Yes. The customer’s cookie consent is automatically passed to your container, so your tags respect the consent the customer has given.
Can I cancel a class series in YOGO?
Yes. When you cancel a class series, you choose what happens to the upcoming classes. Before you save, YOGO shows how many customers the change affects.
How do I copy a class series to next season?
Use the copy function on the class series. The copy is created without the previous buyers, so it is ready to sell for next season.
Is YOGO affected by the PHP security vulnerabilities?
No. YOGO does not use PHP and is not affected. If your studio website runs on WordPress or another PHP-based system, PHP on the server must be updated. Updating WordPress and plugins alone is not enough.
Try it today
All these updates are live in YOGO now. If you don’t have an account yet, create a free, no-commitment account and explore everything from the inside. Questions about Purchase options and Studio+ can be sent to yo@yogo.dk.